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Linkkozpont is a marketing agency that offers full services, including; internet marketing, Facebook ad management, SEO, PPC, content marketing solutions, and web design for any size business

As a pioneer in web design, SEO, website design and conversion, and online marketing, our company prides itself on converting visitors, driving traffic, and split testing to measure effectiveness and finally delivering significant results to all client base.

Get in contact with our team now to experience what makes Linkkozpont stand apart from other agencies.

Are you looking for a company which can give you a gorgeous, interactive and concept-driven site? Are you looking to have a scalable website? We’ll help you reach your target audience where they are through our professional web design solutions.

What Makes Us The First Choice

We take pride in being a company that you can trust, and we have the results to prove it. We believe in 2 things: affordability, and quality.

Search Engine Optimization

Enhance your website reputation and get found on search engine above your competition.

Social Media

We’ll ensure that your Company has social Networking profiles on the most popular social Sites.

WEB DESIGN

We’ll ensure that your website reflects your brand and can help you meet your business objectives.

We Offer a Full Range of Internet Marketing Services!

 

Quality

Quality is one of our foremost priorities and we guarantee customer satisfaction.

Experience

We are all highly experienced. Some of our team are skilled in multiple levels within the online marketing world. We have over 100 years combined knowledge and experience. All while staying on top of the latest trends and what works now.

Customer focused

We are here for you. We will put together a custom strategy thats right for your marketing idea. Our services, strategies, procedures and pricing structure are all designed with you in mind.

STAY AHEAD OF YOUR COMPETITORS

Marketing is advancing with digital. We’re specially trained and certified experts providing effective digital marketing solutions that will assist you take your company to another level.

FROM OUR BLOG

Marketing Strategies of Moving Companies in Scarborough, Ontario

Marketing Strategies of Moving Companies in Scarborough, Ontario

Relocating to a new place can be a daunting task, requiring meticulous planning and delicate execution. For residents of Scarborough, Ontario, there is an abundance of moving companies to choose from, each vying for their attention and business. As the demand for professional moving services continues to surge, it becomes crucial for moving companies in Scarborough to adopt effective marketing strategies to stand out in the market. In this article, we examine the current marketing landscape of moving companies in Scarborough, analyzing their tactics and identifying areas for improvement. Let’s delve into the world of Scarborough movers and the marketing initiatives they employ to capture and retain clients.

Understanding the Importance of Marketing for Moving Companies

Marketing plays a significant role in any business, and moving companies are no exception. It encompasses a range of activities designed to promote the services and brand of a company, enhancing its visibility and attracting potential customers. For Scarborough movers, effective marketing is vital for several reasons:

1. Enhancing Visibility and Brand Awareness

With the plethora of moving companies in Scarborough, it is crucial to differentiate oneself from the competition to gain visibility and recognition. Effective marketing efforts can establish a strong brand presence, ensuring that the target audience is aware of the company’s services and distinctive qualities.

2. Building Trust and Credibility

Moving is an inherently stressful experience, and customers are more likely to trust a company that has a reputable image and a proven track record. By showcasing their expertise, reliability, and customer testimonials through marketing, moving companies can build trust and credibility with potential customers, increasing the likelihood of securing their business.

3. Increasing Customer Acquisition and Retention

The ultimate goal of marketing is to acquire new customers while retaining existing ones. By implementing targeted strategies, moving companies in Scarborough can attract a steady stream of clients, ensuring sustainable growth for their business.

Analyzing the Marketing Strategies of Scarborough Movers

To evaluate the marketing landscape of moving companies in Scarborough, we embarked on a comprehensive study, encompassing various aspects of their promotional endeavors. Here, we explore some key findings:

1. Online Presence and Website Quality

In an age where consumers turn to the internet for their every need, a strong online presence is imperative for any business. Our study revealed that a majority of moving companies in Scarborough have a website, enabling them to showcase their services, pricing, and testimonials. However, the quality of these websites varied significantly. While some offered a seamless user experience with clear navigation and engaging content, others lacked visual appeal and failed to instill confidence in potential customers. It is evident that there is ample room for improvement among certain movers in Scarborough, where investing in a user-friendly website can yield substantial returns.

2. Search Engine Optimization (SEO) and Local Search Visibility

Ensuring visibility on search engines is crucial for moving companies to be found by customers actively seeking their services. Our study revealed that a significant number of Scarborough movers have invested in search engine optimization, enabling them to rank higher on search engine results pages (SERPs). However, the local search visibility of these companies still requires attention. As most customers search for moving services locally, improving local SEO efforts, such as optimizing Google My Business listings and acquiring local citations, would increase the chances of being discovered by potential customers in Scarborough.

3. Social Media Marketing

Social media platforms present a wealth of opportunities for moving companies to interact with customers, showcase their expertise, and build a loyal following. Our study highlighted that only a fraction of Scarborough movers actively engaged in social media marketing. Incorporating regular and relevant content on platforms like Facebook, Instagram, and LinkedIn can not only enhance brand visibility but also foster a sense of community and trust among current and potential customers. Harnessing the power of social media should be a priority for moving companies in Scarborough.

4. Customer Reviews and Testimonials

Positive customer reviews and testimonials are invaluable in influencing potential customers’ decisions. While several of the moving companies included in our study had incorporated customer testimonials on their websites, a significant number failed to gather and utilize customer feedback effectively. Encouraging satisfied customers to leave reviews on popular platforms like Google, Yelp, or industry-specific directories can greatly enhance both the reputation and rankings of moving companies in Scarborough.

As the demand for moving services in Scarborough, Ontario, continues to grow, it is essential for moving companies to embrace effective marketing strategies. By understanding the significance of marketing and optimizing their online presence, search visibility, social media engagement, and customer testimonials, these companies can create a formidable brand image and maximize their customer acquisition and retention efforts. As the competitive landscape evolves, Scarborough movers willing to adapt and invest in their marketing endeavors will undoubtedly stand out among the rest. So, the next time you plan a move in Scarborough, look beyond the simple act of relocation and consider the marketing strategies employed by the moving companies you engage with – it might just provide insights into their commitment to quality and customer satisfaction.

Marketing and Web Design Basics

Marketing and Web Design Basics

The Basics Of Web Design And Marketing

Basics of User Experience and Web Design

 

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Be Clear

It is important to strike a good balance between smart branding and text and being totally boring and utilitarian. If too much fluff is included, it will sound too much like a sales pitch and that you are trying too hard at marketing your business or yourself. If you don’t have enough fluff then your message won’t be compelling and people will lose interest in what you have to say.

Many people think they have to give their website clever page names in order to make them stand out. However, that can be counterproductive at times.

For example, most websites have a “Contact Us” or “Contact” page. It is the common name that is used, and visitors know that is where they can find contact information such as addresses, phone numbers, and email addresses. If you were to name your page something like “Join The Conversation” then most visitors won’t be familiar with it and it might discourage them from going to the page for information.

Be Concise

Your website should be concise and well-organized to make the visitor’s navigating through your website to be as smooth and easy as possible. A major mistake that many websites make is having too many pages that have only small amounts of content on them. You should consider consolidating content from multiple pages into one big one. A common example of this type of mistake is having these kinds of pages:

  • Values
  • Mission Statement
  • Who We Are

The information is all potentially valuable, but usually, There isn’t enough to warrant having separate pages for each of them. The content from those 3 pages can be combined into one “About Us” page instead. Then your visitors just have to click one time, instead of three times, in order to get all of the information.

Be Informative

For websites, this is very important. People are driven away quickly when they have to scour through a website to find information. Think about the situation your customer is in when on your website and anticipate what they are going to need.

For example, if you own a construction company in the city of Chicago, think about the type of information your website should have. Some obvious things include:

  • The services you offer
  • General information about your company
  • Phone numbers and email addresses where you can be contacted about your services

That might appear to be sufficient, but you should also try to anticipate various other questions that your customers may have, including:

  • Does your company do work in different states? I live in the state of Wisconsin.
  • Does your construction company work on commercial projects? I’m a real estate developer who is searching for a contractor.
  • I haven’t worked with construction companies before. What does the process involve?

If any of these potential customers were to visit your website right now, they wouldn’t have access to this information unless they contacted you (but they could find a different website instead). This creates more work for both the customer and you. With this in mind, there are some things you could add to your website:

  • Include a map or list to tell people which states that you work in.

Make it clear which industry or industries you work in, for example, “We are a Commercial Construction company based in Chicago.” Just one word can really make a big difference.

Add a page to your website that outlines the process briefly and tells your customers what they can expect.

If you are able to anticipate some of the questions that your customers might have and put clear answers on your website, your customers will be happier and be more comfortable about deciding whether they want to contact you or not.

Write For The Web

It is a lot different to write for the web compared to writing for any other type of marketing channel. Most people won’t take the time to reach each word in long paragraphs of text unless you have a blog or news site. People who visit your website want to be able to gather information efficiently. Usually, they will skim until they are able to find the information that they are interested in. Be sure to make good use of bullet lists, short paragraphs, and clear headline text.

Make Sure That Your Website Is Mobile Responsive

Responsive websites adapt to different screen sizes. That means your website can be viewed on a desktop computer, laptop, tablet, smartphone or any other device. It is very important for your website to be functional for any device that your potential customer is using. A website that isn’t responsive attempts to fit the whole page on the screen of the device, which makes it painful to navigate and makes text unreadable. A responsive website rearranges and resizes items on a page to provide the user with a smooth experience no matter what type of device he is using.

 

It’s important that you create an excellent user interface(UI) design as this will provide a more satisfying web experience.

The Best Ways To Get Free Product Promotion

The Best Ways To Get Free Product Promotion


Starting a business is never easy, especially if you are new to the market.

There are a variety of factors that may limit you to achieve greatness. The goal of any business is to make profit from the products being offered to the market.

Creating a new brand of product to present to the market is also a daunting task since it has to be unique so as not to get sued by your competition.

laptop computer

In order to succeed in the corporate world, creativity is your best asset if you really want to reach the top. Even big corporations of today started out from somewhere and if it were not for being creative on how operations are carried out, then things would have been very different. Funding is a major issue for any business starting up but that is not a problem because you can still make it by effective awareness of your product.

You do not necessarily need to have the money or get yourself into debt so as to advertise your product. The biggest investment you can make is just your time and everything will be sure to work out. Advertisement of the product is the sure way of reaching out to prospective customers who are the foundation of the business. Some of the ways you can use to create buzz about your product at zero cost include:

Search Engine Optimization

These days, when people want to buy a product, they first search it on Google. We are living in a society where google is your best friend and for any questions and clarification that you may want, they can easily be acquired from the net. Customers just search for the vendor of the product online to see if they meet their desires. In the event that your website is not appearing in top google searches, it basically means you are virtually non-existent. So as to fix this problem, you have to be well versed in search engine optimization techniques so that you rank higher on search engines.

Local Business Listing On Google

When people decide to try out your product, they need to know how they can get in touch with you. Getting listed on Google Local is an effective way to spread awareness on the where the business is situated. Google shows results tailored to show your location in terms of your address, contact information and even GPS to direct you straight to the front door of the business. You can give relevant information about your business here for easy access by prospective customers.

Forum Posting

When people are unable to figure out the solution to certain problems they have, they usually turn to internet forums for answers. There are large forums which are a great source to find new customers which actually save time as compared to posting on smaller forums. Creating accounts on these forums can really help since you contribute to common discussions as you answer questions on the various uses of the product as you recommend the product to users.

You should be brief and be careful not to spam the site which may lead you to lose customers instead. Since it is a new product, offering discounts and freebies can be the best approach as you acquire testimonials and reviews from the users. If all goes well, referrals are possible to occur making you acquire more customers.

Social Media

Social media is the best platform to spread awareness about your product considering it is free and open to everybody. Facebook and Twitter are the best places to acquire more customers given that you can interact with them and get feedback about your products. Posting regularly is key in order to gain loyal subscribers who later convert to customers.

Showcasing The Product On YouTube

The number of videos played on YouTube on a daily basis is over four billion with the number steadily growing every day. Therefore, uploading a video of your product makes a lot of sense. Recording and uploading a short demo will do wonders since the clip will appear in search results. You can create a channel after you upload multiple videos. Depending on your creativity, the video can go viral leading to your inbox flooding with requests.

Press Releases

This is an age old method where you will write a press release article and submit it to sites for distribution. This way, you will just have to wait for the article to circulate letting the buzz to roll in by itself. The article needs to be brief so as not to lose the interest of readers.

Internet Marketing Strategies For All Types Of Businesses

Internet Marketing Strategies For All Types Of Businesses

Though a lot of people promise you with a list of strategies that will make you an internet-marketing pro, I still differ with that point. The set of strategies that we choose to follow is subjective in nature. The strategy that one person applies and achieves may not go well with another person. What I mean to say is that there is not any ideal set of rules that will help you to market your idea online successfully. A lot of successful strategies are available, and you have to pick the right combination that will work for your business. However, the run down here is listed with the motive of helping every single person who is looking for an opportunity to market online. Hope we aren’t disappointing.

Top internet marketing strategies:

Learn to optimize: The first thing that you have to be aware of in online marketing is to optimize your site. This is because in online marketing it is very important that people get to visit your site. If you aren’t working on the SEO part, your pages will rank low and so will your viewership. The more you optimize, the better the page ranks, and thereby it is important that you give more priority to SEO when you market ideas online.

Techniques to employ: There are different ways in which you can market your site online. You are expected to understand your target audience and employ marketing strategies accordingly. Not all strategies will work out for all types of audience. It is simply the way you reach out to your target market. While one might feel that email marketing is nagging, the other person might feel that is interactive. You can also opt for social media marketing. Though considering your client base is important, you can’t keep changing for every single customer. You probably have to go for what works with most of them.

Talk to people: We are in a world that is technically developed, and a lot of sources are available from which you can extract the details that you want. However, nothing matches the knowledge that you gain from talking to a live person. So find people who are in a similar line of business like yours and see how they market their ideas online. This will give you a clear idea of what you have to do. Though I would recommend you to copy the same ideas, it will reduce your blind spots.

Content Marketing: Unlike social media marketing and email marketing, you might not be interacting directly with your clients here, but you will still be able to reach a larger section. You can outsource a team that will write contents and post online that will market and benefit your business.

Affiliate Programs: This again is outsourcing people to market your ideas. This is also known as webbed communication. You simply have to break the inhibitions and reach out to people who have a lot of contacts online. These people, in turn, will market your business online and will work for you on a commission basis. Though it initially looks like closed communication, the message spreads faster.

What is SEO? Understanding SEO In Simple Terms

What is SEO? Understanding SEO In Simple Terms

In case if you didn’t know, SEO is one of the burning issues online in the recent times. Not because SEO is some kind of a criminal act but because the concept of online technology is nothing without SEO. Earlier most of us didn’t know that something like SEO existed. But now that it has come to the surface all of us are talking about it. But taking into concern the welfare of the people who are yet to understand the incarnation of SEO, let’s take it from scratch.

Wordpress and SEO

What is SEO and how it works?

SEO stands for Search Engine Optimization. All of us know what a search engine is. There are a lot of search engines like Google, Yahoo, Bing, Ask.com and so on. The term search engine has gone way too synonymous with Google though there are many other search engines. So let us stick to Google to explain the concept better. The numerous searches that you make today and the endless answers that a search engine spews are all this isn’t possible without the idea of SEO.

When you look up for something online, Google processes the search and comes out with a list of related sites that can possibly answer your query. This is where SEO plays a major role. It optimizes your site and makes sure that your site ranks better and gains better visibility among other sites. Every site has a grammar with which it has to function. This is what SEO tries to achieve. You keep optimizing the site as much as possible so that you gain a number of visitors. So what if you ignore the optimization process, Google will simply ignore your site and the visibility rate decreases and drops down to nil.

Why is it important?

Most people who are in the initial stages of understanding SEO ask why they should optimize their site, and why search engines demand a site be optimized. Do not misunderstand, optimizing is not an act that has to be done out of coercion or compulsion. That is how the algorithm in a search engine works. How else will a search engine find if your site is relevant and deserves to show up on the first page of search page? When a query is placed in a search engine, a large number of sites might answer the same query, but only the well-optimized ones show up first. This is done taking the satisfaction of the client and the service quality of the search engine into concern.

How to optimize a site?

A lot of applications and plug-ins help you to achieve the act of optimizing your site. Initially, there are a set of basic conditions you have to satisfy in order to help your site rank better. When your site ranks better, your viewership increases and this in turn positively impacts the ranking of the page. This is a kind of a vicious circle, and it keeps going around.

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